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Uncovered: Book Cover Licensing for Fine Art Photographers
Welcome
Start Here (2:08)
Week 1 - Current Portfolio Review
Taking Stock of Your Current Portfolio (5:02)
How to Keep Tabs on the Ever Changing Book Cover Market (9:36)
Thinking About Your Work on the Book Medium (9:59)
Your Fine Art Licensing Portfolio Audit Checklist
Weekly Creative Challenge
Week 2 - Basics of Licensing and Theme Challenge
Usage Rights and Getting Paid for Your Work (5:10)
An Introduction to Licensing Models (8:59)
Which Licensing Model & Market is a Fit for You? (9:19)
Usage Rights Cheat Sheet
Weekly Creative Challenge
Week 3 - Licensing Models and Theme Challenge
Exclusivity, Rights Managed and Royalty Free (5:07)
Potential Pricing for Each Licensing Model (7:54)
How to Make Multiple Sales with a Rights Managed Image (4:51)
Weekly Creative Challenge
Week 4 - Understanding the Market and Theme Challenge
How to Know What is Currently Selling and How to Shoot for the Market (3:39)
Using Agency Websites as a Learning Tool (8:59)
Investigating Agencies' Social Media (4:38)
Understanding Publisher's Catalogs (6:35)
Where to Find Publisher's Creative Briefs (3:33)
Lesson Wrap Up (2:30)
Weekly Creative Challenge
Week 5 - Working with Agencies and Theme Challenge
Working with Agency and their Structures (8:04)
The Downsides of Working with an Agency (7:57)
Getting Represented by an Agency (11:43)
The Submission Process (9:16)
Royalties and Getting Paid (7:49)
Lesson Wrap Up (4:21)
Weekly Creative Challenge
Week 6 - Licensing on Your Own and Theme Challenge
Why You Might Want to License on Your Own (3:06)
Pricing for Licenses and Comissions (6:00)
A Licensing Cinderella Story (5:00)
Educating Clients on Licensing Agreements (5:46)
Walkthrough of a Sample Licensing Agreement (22:14)
Licensing Contract Necessities (6:30)
Lesson Wrap Up (1:08)
Weekly Creative Challenge
Week 7 - Getting Found: Websites, SEO, Social Networks and Theme Challenge
How to Get Found with Websites, Social Networks & Keywords (6:17)
How to Help Google "See" Your Images (11:35)
Being Found on Market Place Sites (3:44)
Finding Value on Social Media Sites (7:22)
Lesson Wrap Up (2:54)
Weekly Creative Challenge
Week 8 - Wrap Up, Final Portfolio Review and Submission Challenge
Curating & Reviewing Your New Portfolio (1:27)
Creative Challenge Review (12:58)
Agency Submission Prep (6:45)
Agency Submission Checklist
Bonus Vault
Licensed to Thrill: Thirty Inspiring Photography Themes to Build Your Licensing Portfolio
How to Know What is Currently Selling and How to Shoot for the Market
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