Welcome
Week 1 - Current Portfolio Review
Week 2 - Basics of Licensing and Theme Challenge
Week 3 - Licensing Models and Theme Challenge
Week 4 - Understanding the Market and Theme Challenge
-
How to Know What is Currently Selling and How to Shoot for the Market (3:39)
-
Using Agency Websites as a Learning Tool (8:59)
-
Investigating Agencies' Social Media (4:38)
-
Understanding Publisher's Catalogs (6:35)
-
Where to Find Publisher's Creative Briefs (3:33)
-
Lesson Wrap Up (2:30)
-
Weekly Creative Challenge
Week 5 - Working with Agencies and Theme Challenge
Week 6 - Licensing on Your Own and Theme Challenge
-
Why You Might Want to License on Your Own (3:06)
-
Pricing for Licenses and Comissions (6:00)
-
A Licensing Cinderella Story (5:00)
-
Educating Clients on Licensing Agreements (5:46)
-
Walkthrough of a Sample Licensing Agreement (22:14)
-
Licensing Contract Necessities (6:30)
-
Lesson Wrap Up (1:08)
-
Weekly Creative Challenge
Week 7 - Getting Found: Websites, SEO, Social Networks and Theme Challenge
Week 8 - Wrap Up, Final Portfolio Review and Submission Challenge
Bonus Vault
0 comments